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James Allenby

What are your roles and responsibilities within Novo?

As the MD of the business, my role is to oversee the overall vision and strategy of the business. I am responsible in identifying new opportunities, develop relationships and with my senior leadership team bring these to fruition.


What is your favourite part of the job?

No two days are ever the same and I really enjoy the diversity of my role. I’m passionate about talking about our journey – where we have come from, where are currently and more importantly, where we are going in the future. I’m particularly proud of how we saw a niche in the insurance market for dedicated services for EV owners, understood it and delivered the very first EV specific insurance & incident management services for owners and the wider industry.


What’s the best piece of professional advice you’ve ever received?

Don’t chase money, chase success and always be respectful of the people around you.


Who would you like to play you in a movie of your life?

Joaquin Phoenix or Jared Leto


What is the best song ever?

Tough one, it would be toss-up between Unfinished Sympathy by Massive Attack or WFL by Happy Mondays.


What is your favourite car?

Another tough one! Has to be either a Mercedes 280 SL Pagoda or a Ferrari 288 GTO.